Book Now
  • Visit Our Corporate Site
    mobsolislogomobsolislogomobsolislogomobsolislogo
    • Where to Stay –
          • Resorts –
          • Hotels –
          • Motels –
          • Eco-Lodge –
          • Budget –
          • Self-Contained –
    • Things To Do –
          • Adventure –
          • Birdwatching –
          • Culture –
          • Events –
          • Fishing –
          • Romance –
          • Scuba Diving –
          • Surfing –
          • Trekking –
          • WWII History –
    • Plan Your Adventure –
          • How to Get Here –
          • How to Get Around –
          • What to bring –
          • Visa requirements –
          • Travel Tips –
          • Travel Advisory –
    • Where to Book –
    • About Solomon
        • History of the Solomons –
        • People & Culture –
        • Music & Art –
        • Flora & Fauna –
        • Under the Water –
        • Provinces –
        • Untold Stories of the Solomons –
        • Weather –
        • National Tourism Forum –
        • Feature Articles –
        • Press Release –
        • Travel Agents Specialist Program –
        • Contact Us –
    • Home
    • Where to Stay
      • Resorts
      • Hotels
      • Motels
      • Budget
      • Eco-Lodge
      • Self-Contained
    • Things To Do
      • Adventure
      • Birdwatching
      • Culture
      • Fishing
      • WWII History
      • Romance
      • Trekking
      • Scuba Diving
      • Events
    • Plan Your Adventure
      • How to Get Around
      • How to Get Here
      • What to bring
      • Specials
      • Travel Tips
      • Visa requirements
    • Itineraries
    • About the Solomon
      • History of the Solomons
      • Provinces
      • People & Culture
      • Flora & Fauna
      • Music & Art
      • Under the Water
      • Weather
      • Untold Stories of the Solomons
      • Media Articles
      • Press Release
      • Solomon Islands International Visitors Survey
      • Travel Agents Specialist Program
      • Contact Us
    Book Now

    Solomons Islands tourism to adopt a ‘Low Cost – High Impact’ strategy in 2020

    January 28, 2020
    Categories
    • Press Release
    Tags
    • Tourism Solomons

    PM raises Tourism Solomons’ “relentless efforts”

     

    Honiara, Solomon Islands – Praised Tourism Solomons for what he described as a “relentless effort” to consistently maintain a year on year nine per cent visitor growth rate, Solomon Islands Prime Minister, the Hon. Manasseh Sogavare has stressed the need for the country’s tourism industry to embrace a ‘low cost – high impact’ approach if it is to achieve its objectives in 2020.

    Delivering the keynote address at the ‘Low Cost – High Impact – Solomon Islands 2020 Tourism in focus’ forum at the Heritage Park Hotel, the prime minister said the marketing and promotion of the destination, especially in our key source markets, will continue to be a priority challenge to address.

    “The challenge is due to limited funding resource allocation amidst many pressing priorities on the Government,” he said. The prime minister applauded the Ministry of Culture & Tourism, Tourism Solomons, Solomon Airlines and all stakeholders for the initiative taking place is recent time which have demonstrated cost-effective approaches to exposing the country’s tourism operators and their respective products to an international audience.

    He also drew attention to the recent and highly successful combined Tourism Solomons/Solomon Airlines joint Australian advertising campaigns and the ‘Mi Save Solo’ tourism exchange which will once again take place in Honiara mid-year.

    The prime minster also acknowledged the support of the New Zealand government and the Australian Government’s ‘Strongim Bisnis’ initiative which continue to provide the tourism sector with invaluable support.

    Referring to the tourism potential offered by the new relationship with the Peoples Republic of China, the prime minister said his government was managing the engagement process towards realising hoped for “fruitful outcomes”.

    “It is crucial that development and business opportunities with China in the tourism sector are strategically embraced ,” he said.

    Tourism Solomons CEO, Josefa ‘Jo’ Tuamoto said while the onus for 2020 would once again be on achieving even stronger overseas profile for the Solomon Islands, the NTO understood the need to work smarter and harder in order to ensure that every dollar spent on marketing returned a solid result.

    “The importance of measurement can’t be overemphasised – we measure everything we do and redirect strategy if it demands it”, Mr Tuamoto said.

    Acknowledging the potential the China market offers, Mr Tuamoto said the change in diplomatic relations provides great opportunity for the destination.

    “But we need to be ‘China ready’ in terms of products preparations as well as marketing – in particular the use of Chinese language,” he said.

    Speakers at the event also included the Ministry of Culture & Tourism, the New Zealand High Commission, the Australian High Commission, Solomon Islands Ports Authority, Strongim Bisnis and representatives from Tourism Solomons and Solomon Airlines.

     

    Share
    1

    Search and Filter



    Categories

    • Feature Articles (199)
    • Press Release (110)
    • Sol Tales (67)

    Archives

    • August 2025 (1)
    • July 2025 (3)
    • June 2025 (1)
    • May 2025 (5)
    • April 2025 (5)
    • March 2025 (1)
    • February 2025 (2)
    • January 2025 (2)
    • December 2024 (1)
    • November 2024 (5)
    • October 2024 (3)
    • September 2024 (7)
    • August 2024 (2)
    • July 2024 (2)
    • June 2024 (1)
    • May 2024 (2)
    • March 2024 (1)
    • February 2024 (1)
    • December 2023 (1)
    • November 2023 (3)
    • October 2023 (1)
    • September 2023 (1)
    • August 2023 (1)
    • July 2023 (2)
    • June 2023 (2)
    • May 2023 (2)
    • April 2023 (1)
    • March 2023 (1)
    • February 2023 (1)
    • January 2023 (2)
    • December 2022 (2)
    • November 2022 (1)
    • October 2022 (7)
    • September 2022 (1)
    • July 2022 (2)
    • June 2022 (5)
    • April 2022 (1)
    • March 2022 (3)
    • February 2022 (1)
    • January 2022 (2)
    • December 2021 (1)
    • October 2021 (3)
    • September 2021 (3)
    • June 2021 (1)
    • March 2021 (2)
    • February 2021 (3)
    • January 2021 (1)
    • December 2020 (1)
    • November 2020 (2)
    • October 2020 (1)
    • July 2020 (1)
    • June 2020 (1)
    • April 2020 (2)
    • February 2020 (3)
    • January 2020 (4)
    • December 2019 (3)
    • November 2019 (3)
    • October 2019 (10)
    • September 2019 (14)
    • August 2019 (7)
    • July 2019 (8)
    • June 2019 (4)
    • May 2019 (5)
    • April 2019 (2)
    • March 2019 (12)
    • February 2019 (10)
    • January 2019 (1)
    • December 2018 (14)
    • November 2018 (6)
    • October 2018 (3)
    • September 2018 (4)
    • August 2018 (3)
    • July 2018 (9)
    • March 2018 (2)
    • January 2018 (4)
    • December 2017 (1)
    • November 2017 (2)
    • September 2017 (1)
    • August 2017 (3)
    • July 2017 (1)
    • June 2017 (1)
    • May 2017 (3)
    • April 2017 (2)
    • March 2017 (2)
    • February 2017 (12)
    • January 2017 (1)
    • December 2016 (1)
    • November 2016 (2)
    • October 2016 (4)
    • September 2016 (3)
    • August 2016 (2)
    • June 2016 (2)
    • May 2016 (2)
    • April 2016 (11)
    • March 2016 (2)
    • February 2016 (2)
    • January 2016 (3)
    • November 2015 (1)
    • October 2015 (1)
    • September 2015 (1)
    • July 2015 (2)
    • March 2015 (2)
    • October 2014 (1)
    • May 2014 (1)

    Tags

    Adventure Battlefields Bird Birdwatching Culture DEMA Dive Diver Diving Fish Fishing Gizo Guadacanal Guadalcanal Honiara Iron Bottom Sound Kayaking Kennedy Island Malaita Munda reef Romance Scuba Diving Skull Island Snorkel Snorkeling Snorkeller Snorkelling Solomon Islands Solomon lslands Solomons Surf Surfer Surfing Tourism Solomons Tramping Visit Solomons War Website Western Province World War II wreck Wrecks WW2 WWII
    Find us on:

    Facebook


    Instagram


    YouTube


    LinkedIn
    Quick links:
    • Where to Stay
    • Things to Do
    • Plan Your Adventure
    • Wholesalers
    • About the Solomon Islands
    Contact us:

    Phone: +677 22442

    Email: info@tourismsolomons.com.sb

    © 2018 Welcome to Tourism Solomons. All Rights Reserved. Developed by Webmedia South Pacific