Stage & Screen Travel Services’ Cassy Nguyen has been named the winner of Tourism Solomons “Let Your Imagination Set Sail — and Win!” creative challenge for Australian travel agents.
Sydney-based Cassy’s winning entry, ‘Solomon Islands – Warm Welcomes, Wild Wonders’ was chosen as the perfect encapsulation of the destination’s dual appeal — the warmth of its people and the untouched adventure that awaits travellers across its 992-island archipelago.
The Tourism Solomons’ judging panel described the tagline as “short, memorable, and emotionally resonant — ideal for use across social, digital, and print channels and aligns beautifully with the destination’s core brand values and current South Pacific regional marketing trends.
A thrilled Cassy said her had wanted to succinctly capture the feeling of visiting the Solomon Islands.
“The alliteration made it more memorable, and ‘Warm Welcomes’ made me think of the smiling faces of the locals and their rich culture,” she said.
“‘Wild Wonders’ evokes the imagination — the natural beauty and adventure that the Solomon Islands has to offer, from the beaches and diving to fishing and trekking.”
Tourism Solomons Australia Trade Manager, Richard Skewes, who devised the concept, said the competition was designed to celebrate the creativity and insight of the Australian travel trade.
“This wasn’t just about finding a tagline – it’s also about recognising the critical role travel agents play in shaping how travellers see and experience destinations. Cassy’s entry stood out immediately; it’s authentic, emotive, and beautifully captures what makes the Solomon Islands so special — the people and the place,” Mr Skewes said.